Should all sales managers be Sales Coaches ?

Interesting question isn't it ?

In the past sales managers were sales coaches.
In todays rapidly moving business environment and with the growing trend towards specialization maybe those days are over ?

Maybe sales coaching should be left to dedicated sales coaches ?

Ultimately, it’s the environment in which coaching is being cultivated that will determine success or failure. Coaching needs to become the priority of the organization to ensure the deepest impact.

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