Sales Consulting or sales Coaching, read this post from Paul McCord a sales coach/trainer I I respect
Distinguishing the three roles and understanding which role is needed when in a sales productivity improvement initiative and what the prerequisites are, gives a higher certainty for a successful outcome.
Within each role, there are though also variants to be considered. Ignoring these variants, might also cause the initiative not delivering the expected results.
To read the full post, click here.
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